Indonesia is a huge archipelago, with many remote communities. Each community has their own culture and traditions, but limited economic opportunities. Today’s guest is Melia Winata, co-founder and CMO of Du Anyam. Du Anyam is a social enterprise that works with female communities in the island of Flores to create wicker products. They were the official merchandise of the 2018 Asian Games and their products have won awards like the Inacraft Awards in 2018.
Du Anyam is a purpose driven brand who has three core pillars: Empower Women, Promote Culture, and Improve Livelihood. In Episode 2 of Sidedoor, Charlotte Kowara’s advice was to “build purposeful products” and Du Anyam is an excellent example of this philosophy.
In this episode we discuss Melia’s journey with Du Anyam, how they work with the women of Flores, and what growth obstacles they face, like any other business.